Newsletter redesign, Downtown is a danish dealsite and as many other dealsites, the daily newsletter is an important sales channel. The idea was to change the classic "all deals mix together" setup for one with a specific theme, to give greater coherence to the content of the newsletter and at the same time ensure that the selected products strengthen each other.
The goal was to test the impacts on clicks and sales along with the churn index.
In collaboration with the Product sales coordinator, the theme "Better sleep" and the products were chosen. I got creativity freedom to adjust our official newsletter template both setting and aesthetics.
In collaboration with the Product sales coordinator, the theme "Better sleep" and the products were chosen. I got creativity freedom to adjust our official newsletter template both setting and aesthetics.
New sections where implemented as well in order to rearrange the products that were online at the moment. One of them was the Category section and the other was the Discount percentage buttons. With this sections we were seeking to attract those who were not interested in the products presented in the newsletter.
In collaboration with:
Ida Gall - Head of content marketing
Malue A. Jørgensen - Product sales coordinator
Sofía Martínez - Designer
Ida Gall - Head of content marketing
Malue A. Jørgensen - Product sales coordinator
Sofía Martínez - Designer