Hunter is a small boutique in Rancagua, Chile, that aims to the rescue and revaluation of second-hand clothes, which is carefully selected by its owner, costume designer by profession.
The proposal begins with a distinctive symbol that synthesizes the silhouette of a clothe hanger and an arrow merging in a fun way the name of the boutique and the selective process behind the store's concept.
The handwritten font, is used in the logo to provide the craft character and the owner personality. In contrast the typographic palette is completed with Futura, a font intended for general texts and that adds a modern and simple look.
The chromatic range is intense and vibrant that, together with a careful selection of items and finishes, complete a speech that speaks of fun, youth and modernity.
