Håndbogen / Handbook is a new e-magazine for all members subscribed to Take Offer newsletter. Take Offer is a online danish travel agency with a large members database.
As we started to overhaul Take Offer e-mail welcome flow, one of the thing we decided to add, to the new flow, was this e-magazine, as a way to promote the creation of content related to travel, which could inspire our subscribers.
Logo
I wanted to capture the inspiring aspect of traveling, the freedom to move and the flexibility through the adaptation to different places. For this I was inspired by the swallow, a bird that is traditionally known for its migratory quality and ability to fly long distances. Along with this, I wanted to make a nod to the travel books and the bookmarks that every traveler carries. Hence the combination between the bird and the bookmarksymbol.
Layout
With an odd number og column, the idea is to carried in a flexible way the different kind content included in each edition.
Here some pages from the first edition.
In collaboration with:
Ida Gall - Head of content marketing
Gry Holm - Content manager
Sofía Martínez - Designer
Ida Gall - Head of content marketing
Gry Holm - Content manager
Sofía Martínez - Designer