Downtown.dk is a danish deal-site founded on 2010. After 8 years there was a lot happening at the market, and whiting the new competition and the new times, where the bad reputation of deal-sites where affecting the company performance, Downtown needed a rebrand.
The first thing we startet with was the logo. The first logo was inherited by and older business, that had the same name and a similar concept. So the brief to the new design was to simplify it, make it unisex and universal.
The second face was to optimize some of the main channels (newsletter and web site) in order to improve the experience of the consumers, another thing that was added to this rebranding was the developing of a photo visual guide line, what allowed to align all the visual elements.
In collaboration with:
Lina Søgaard - Marketing
Dennis Lehmann - Photographer
Alexander Banck-Petersen - Photographer
Sofía Martínez - Designer
Lina Søgaard - Marketing
Dennis Lehmann - Photographer
Alexander Banck-Petersen - Photographer
Sofía Martínez - Designer